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Australia enters top ten ‘best countries in the world’ as Germany takes the lead

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Australia enters ’10 best countries in the world’ list, with Germany winning first gong and UK dropping three places

  • The National Brands Index measures the perception of nations in six different areas
  • Australia scratched the top ten list as they fell from one position to tenth in the 2021 rankings
  • Nation managed to improve its 2020 score by reaching 68.55% this year
  • Germany reached first place for fifth year while UK moved up from second to fifth
  • Germany, Canada, Japan, Italy and the UK complete the top five rankings










Australia crossed the finish line to stay in the top ten of the best countries in the world as Germany took first place for the fifth consecutive year and the UK dropped three places.

Australia lost a place to tenth place in the 2021 ranking of the Nation Brands Index, carried out by British political scientist Simon Anholt and pollster Ipsos.

The Anholt Ipsos Nation Brands Index is a global survey of national brands that measures the perception of 60 nations on six different scales each year.

Australia has scratched the list of the top ten countries in the world, falling from one place to tenth in the 2021 Nation Brands Index (Photo: Bondi Icebergs in Sydney)

The survey examines the areas of the country’s exports, governance, culture, population, tourism, immigration and investment, giving an overall indication of a nation’s reputation.

Despite the lower ranking, Australia managed to improve their 2020 score by just under three points, reaching 68.55%.

The UK has also dropped from second to fifth place in the rankings due to a decline in its global reputation on people and governance – notably on perceptions of the welcoming nature of its people and the protection of l ‘environment.

Germany took first place in 2021 for the fifth consecutive year in the survey conducted by pollster Ipsos (Photo: Munich, Germany)

Germany took first place in 2021 for the fifth consecutive year in the survey conducted by pollster Ipsos (Photo: Munich, Germany)

Meanwhile, the United States has moved up to eighth place after being tenth last year after the end of Donald Trump’s presidency.

Germany was followed by Canada, Japan, Italy and the United Kingdom in the ranking of “national brands”.

Scroll down to read the full ranking

Pictured: Comparison of the 2020 and 2021 rankings of the top ten

Pictured: Comparison of the 2020 and 2021 rankings of the top ten

Germany's reputation has benefited immensely as people feel positive about German products and the government's work to fight poverty (Photo: German Chancellor Angela Merkel)

Germany’s reputation has benefited immensely as people feel positive about German products and the government’s work to fight poverty (Photo: German Chancellor Angela Merkel)

Germany retained its first place for the fifth consecutive time and the seventh time in the general classification.

Their score improved to 71.1 percent in this year’s results, from 69.1 percent in 2020.

Germany’s reputation has benefited enormously from people feeling positive about German products and the government’s work to fight poverty.

The country also earned points for its stellar reputation in the sport, although the country placed ninth in the medal table at this year’s Tokyo Olympics.

Canada also climbed to second place this year, after taking third place in 2020.

The country received strong points for its immigration and governance policies, while people also praised Canada for its culture and friendliness.

The United States managed to reclaim two spots this year and placed eighth.

In 2020, the country experienced one of the “most notable declines” after falling to 10th place from 6th in 2019.

Ipsos also found that people's desire to visit countries around the world - if money wasn't an issue - increased over time.

Ipsos also found that people’s desire to visit countries around the world – if money wasn’t an issue – increased over time.

Ipsos said the fall was triggered by sharp drops in indices on governance, tourism, immigration and investment.

But now, in 2021, Ipsos has said “despite the still prevalent Covid-19 in the United States, a wide political divide in society and a persistent hesitation over vaccines,” the country’s reputation has started to deteriorate. to improve.

For other countries not ranked in the top ten, China moved up four places to rank 31st while India fell six places to place 40th.

Ipsos also found that people’s desire to visit countries around the world – if money wasn’t an issue – increased over time.

While levels declined in 2020 due to the coronavirus pandemic, levels of desire to visit foreign countries peaked in 2021.

How did your country rank?

1 Germany

2 Canada

3 Japan

4 Italy

5 United Kingdom

6 France

7 Switzerland

8 United States

9 Sweden

10 Australia

11 Spain

12 Norway

13 Netherlands

14 New Zealand

15 Finland

16 Austria

17 Scotland

18 Belgium

19 Ireland

20 Iceland

21 Greece

22 Wales

23 South Korea

24 Northern Ireland

25 Singapore

26 Poland

27 Russia

28 Brazil

29 Argentina

30 Czech Republic

31 China

32 Hungary

33 Taiwan

34 Thailand

35 Mexico

36 Egypt

37 Slovakia

38 Turkey

39 Chile

40 India

40 Peru

42 Morocco

43 Indonesia

44 South Africa

45 United Arab Emirates

45 Latvia

47 Israel

48 Ukraine

49 Dominican Republic

50 Qatar

51 Panama

52 Colombia

53 Ecuador

54 Mongolia

55 Saudi Arabia

56 Kenya

57 Tanzania

58 Botswana

59 Nigeria

60 Palestine