Chicken Biryani turned out to be the most searched Indian food in the world last year, with an average of 4.56 lakh of searches each month, a new study finds. Butter chicken, samosa, chicken tikka masala, dosa, tandoori chicken, palak paneer, naan, dal makhani, and chaat were also among the top 10 most popular dishes.
Butter chicken, a favorite Punjabi dish, was searched on average almost four times lakh, while samosa which is ubiquitous in northern India and beyond, was searched on average 3.9 times. lakh. Chicken tikka masala, another Punjabi favorite, was searched an average of 2.5 lakh times, according to the SEMrush study.
The quintessential South Indian dish, dosa has been searched for an average of 2.28 lakh times. The next five foods on the list: tandoori chicken, palak paneer, naan, dal makhani, and chaat have also been heavily researched.
Fernando Angulo, Communications Manager, SEMrush said: “We are not very surprised by these results as the Indian diaspora living abroad carried their culinary preferences wherever they have settled. Since a significant number of people living abroad are from Punjabi, it’s no wonder that the food most associated with their culture is the most sought after online.
He adds, however, that “our study presents an opportunity for enterprising chefs living overseas and in India, as it reveals the size of the market for everyday foods and more exotic Indian foods. Restaurateurs who are ready to break the mold have an idea of the size of the market they can expect ”.
The study also shows that a large global audience equates Indian food with Punjabi food. In snacks, spicy and aromatic samosa and chaat were among the top ten most searched foods online. The people who researched these dishes were probably those familiar with North India, as both foods are among the most popular snacks in this region.
Palak Paneer and Dal Makhani were the only vegetarian dishes on the list. Their presence on the list indicates once again that the world’s public’s familiarity with Indian cuisines is skewed in favor of foods common in North India. The only bread on the list was the mighty naan, a food that can only be prepared well in restaurants by skilled chefs. (IANS)