Well, it looks like Husqvarna has their marketing engine in full swing, now promoting their long-awaited 901 Norden. Just a few weeks ago, the Swedish-born brand started posting episodes of a series of videos about the origins of the Norden and Husqvarna’s journey to developing its first adventure touring motorcycle. Now we see something more action-oriented in this latest short film featuring the bike put to the test in its final test stages. And we can’t imagine a more suitable place for the brand to present its new travel enduro than the Nordic landscapes of Iceland.
The film features two big names in adventure, although from completely different disciplines: the five-time Dakar rally motorcycle champion Cyril Despres and the explorer of the extreme Mike Horn. The duo have developed a close friendship over the years and have also raced together on four wheels in Dakar. What could be more exciting than exploring the land of fire and ice while testing one of the most anticipated adventure motorcycles.
Along with stunning scenes of vast glaciers, black sand beaches and bubbling lava, we can see some of our first glimpses of the Norden 901 in action. The way the bike moves easily over rough terrain can be attributed to the fact that it is heavily based on the KTM 890 Adventure chassis and powertrain. Having been given a proven platform to begin with, KTM’s sister company was able to focus on finding other areas of refinement, aesthetic details and feature development to make it a truly unique machine.
This latest prototype, which appears to be in production form, appears almost unchanged from the original concept introduced almost two years ago. However, it presents a new livery. The original 901 had a striking black and gray paint scheme, while the Nordens featured in the film use more traditional white and blue Husqvarna graphics. Details have yet to be released on whether this will be the final look of the bike or whether there will be multiple color options to come. All we know is that with its neo-retro styling and KTM 990 Adventure-like silhouette, it looks gorgeous in every color.
As the two riders cycle through awe-inspiring landscapes, discovering a new country and a new motorcycle, the scenes overlap with the inspiring words of South African adventurer Mike Horn whose exploits include a solo trip around the equator and a trip to the North. Pole in winter, in permanent darkness, both non-motorized.
âIt’s traveling. It’s not just about seeing places, it’s fundamentally about seeing through your heart. And your heart loves those experiences that you will remember until you dieâ¦. And if you don’t have those experiences, you haven’t lived life, âsays Mike.
The film ends with the theme of how the end of every expedition or adventure is an opportunity to envision something new. The insertion of this subtle message seems to have been helpful, as it reflects exactly what we are all going through as we “look forward to” the release of the Norden 901.
No release date has been announced yet, but all this promotional activity is a sure sign that an official reveal is imminent and that the Norden will be heading to a dealer showroom very soon. So grab your popcorn and enjoy a small match before the main course arrives.